El neuromarketing permite medir el ROI emocional para centrar impactos comerciales. Cuando creamos BitBrain no era nuestro objetivo hacernos de oro. Pensamos: vamos a sobrevivir, a hacer lo que nos gusta y a ofrecer una tecnología que llegue a la gente y que pueda ayudar. Y esto, estamos seguros, nos permitirá crecer. Al fin y al cabo estas tecnologías son, sin duda, el futuro.
University Degree and Master in Mathematics at University of Zaragoza (Spain). Holder of a PhD in Computer Engineering at University of Zaragoza, as well as a Master in Business Administration at IE Business School.
Visiting researcher at Iowa State University (USA) and at University of Freiburg (Germany). Her research has received the Anita Borg Award of Google.
In 2011, she left the University to establish BitBrain Technologies, company which has achieved important awards in recognition of the innovation in Spain and in the world, such as the Iberoamerican Award for Innovation and Entrepreneurship of the Iberoamerican General Secretariat or the 2012 Entrepreneur Award of the Everis Foundation.
Currently, BitBrain develops its line of business usenns, a measurement technology efficient in Neuromarketing. It has been selected among the 20 most disruptive companies in Europe by the prestigious SME Instrument Programme of the European Commission.